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Reimagining Surfaces: The Next Generation of Decorative Laminates webinar cover In this webinar, Hugo Conde of Kerno presents Reimagining Surfaces: The Next Generation of Decorative Laminates, a session exploring how modern PVC laminate technology is evolving and reshaping finish specification today. Hugo breaks down the calendaring process—how PVC films are produced through high-precision cylinder systems—and shows how this new level of material engineering is expanding creative and performance possibilities for designers.

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What you’ll learn

  • What calendaring PVC means and how it transforms material quality
  • The next generation of decorative laminates and where they excel
  • Performance attributes vs. traditional surfacing materials
  • Innovation in texture, durability, and aesthetic realism
  • Best-fit applications for commercial, residential, and specialty interiors

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Watch the recording

Watching the recording does not provide AIA continuing-education credit.

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Webinar details

  • Date: December 3, 2025
  • Presenter: Hugo Conde of Kerno
  • Partner: Kerno