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Three Mistakes Manufacturers Make With Architects webinar cover In this webinar, Dave Lamont presents Three Mistakes Manufacturers Make with Architects and explores the common pitfalls that prevent manufacturers from building meaningful relationships with architects. Learn why trust matters more than visibility, how to engage earlier in the decision-making process, and why focusing on solutions instead of products leads to stronger specifications and better project outcomes.

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What you’ll learn

  • Why visibility alone doesn’t lead to product specifications
  • The importance of influencing decisions before the specification stage
  • How solution-focused conversations build trust with architects
  • Common mistakes manufacturers make when engaging design professionals
  • Best practices for creating long-term relationships and specification success

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Watch the recording

Watching the recording does not provide AIA continuing-education credit.

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Webinar details

  • Date: July 15, 2026
  • Presenter: Dave Lamont
  • Partner: ACELAB